Monumental Cemetery beats the Last Supper. It seems incredible but the opinion of the tourists who exchange travel impressions on Tripadvisor, the most popular website for tourism worldwide is without appeal: in the ranking of satisfaction of the landmarks of Milan, behind the obvious first place in the Cathedral unexpectedly came to the monumental, appreciated for its quiet, the imposing size and the large number of works of art to visit the open air. The tourists and the curious world of reviews and still relatively little known in Italy, hotels, especially if they belong to large international chains, have long understood the importance of online reputation and are closely following the charts and the complaints from customers dissatisfied on specialized sites such as trivago.com, often reporting directly to the fiercest criticism. As for the sights, however, the impression is that the reviews involving little. It might be a mistake, given that Travel choices are increasingly being driven by the information I got on the Internet and collected on the basis of
experiences of other tourists: in fact, visitors to the site Tripadvisor are 40 million every month. The rules are simple: as with hotels, anyone who visits a museum, church, or any interesting tourist area can rate it and write a review. The interpretation of the results is simple: removed are not easily satisfied, though many point out that something is wrong is likely to be true, and if something is wrong with the proceedings then in negative impacts on the attraction itself, whatever its historical or artistic value. Nobody, for example, between reviewers Milan discusses the importance of beauty or the charm of the fresco of Leonardo: what threatens the court system is simply the purchase of tickets, seen by many as a kind of scam, as one of the methods reported to circumvent the continued sell-out and managed to visit is to book a complete tour, paying nearly ten times the original price of the ticket. Other observations are based on common sense, and would be useful to listen to them: if in fact almost no one has anything to say on the Duomo, in many complain of the Square. In fact, many are those who, while recognizing the beauty, wonder how it is possible in a civilized country to be attacked by sellers that, with physical contact, try to establish bracelets or other items to place in the moments of greatest vulnerability for tourists: that is, immediately exit the subway or while in line for a show, all under the eye of the police disinterested . The advice to "save" are fun, the most popular is to get an Italian newspaper under his arm and shake his hand, saying "no" out loud. Given the evidence of the problem would not be better to do something, even at the expense of sales of newspapers? Scrolling down the rankings, however, the surprises are few: Brera languishes in the twenty-fifth place, outclassed dall'Ambrosiana (fifth) of where you appreciate the clarity of presentation, the variety of the museum and the perfect lighting. Rapidly rising but still little known Museum of the twentieth century, while the scale (fourteenth) is soundly beaten by the scale of football, in fact Giuseppe Meazza stadium, with its largely surpasses the eighth. But what is being done to "intercept" the needs of tourism internet? The Ministry of Tourism has wisely set up an innovation committee, directed by Edoardo Colombo, a young expert in "social network" to address these issues and also the City, with an initiative designed to monitor the Polytechnic Institute and coordinated by the manager Mirella Chieppa, is studying the phenomenon. Tourists thank you.
IlGiornale
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